Signifying the growing importance of India as a market for Internet giants like Yahoo and Google, the following release talks about, Yahoo's launch of Buzz for the first time in India market.
Press Release:
Yahoo! India today announced the launch of Yahoo! Buzz in India (buzz.yahoo.in). Yahoo! Buzz enables people to vote (by “buzzing up”) and comment on the stories they find most remarkable in order to help shape the headlines on Yahoo!’s homepage and beyond. With Yahoo! Buzz, people can discover and share the most interesting content (images, videos and articles) from across the Web.
Following the success of Yahoo! Buzz in the U.S., India is the first international market to launch this product. Yahoo! Buzz measures votes and search patterns from its community to identify interesting and timely stories from large news sources as well as niche blogs around the Web.
Yahoo! Buzz helps Yahoo! understand people’s interests and enhance the relevance of content on India’s #1 online destination, www.yahoo.in, and helps publishers deliver their best content to Yahoo!’s broad and diverse audience.
“Yahoo! Buzz is a great example of how we can combine popular stories with the wisdom of real people to determine what is most engaging and relevant to our millions of users,” said Frazier Miller, Head of Audience, Yahoo! India.
Yahoo! Buzz in India already features content from more than two dozen publishers, including NDTV, India Today Group, Times of India, Zee, A2 Media and One India. Any online publisher can place a Yahoo! Buzz button on their content pages, enabling readers to share and vote (“buzz-up”) stories.
Content from over 20,000 publishers worldwide has been submitted to Yahoo! Buzz since it launched in the U.S. last year, making it one of the most comprehensive places to discover remarkable content from across the Web. Yahoo! Buzz enables all of these publishers to tap into Yahoo!’s broad reach and diverse audience of more than 500 million users and possibly receive site traffic from the Yahoo.com homepage.
Showing posts with label Yahoo. Show all posts
Showing posts with label Yahoo. Show all posts
Thursday, May 21, 2009
Friday, April 10, 2009
India Elections a fertile ground for new business ventures
If you look at the kind of budget political parties have allocated for e-campaigns, it is substantial to create a whole new model of business, around this concept. Just think of it, right from leaders of known stature like Advani, Murli Manohar Joshi, to smaller not so known leaders, have their own blogs to promote their ideas. These blogs are being written and maintained by group of professionals, who are getting due remuneration for it.
In times to come this trend will continue and scale up in magnitude. In India there are innumerable tech geeks, Internet aficionados, who have great mastery over blog creation, writing, social media usage, who can surely utilize their skills to promote political parties and individuals in a focused manner.
There could be a cohesive business model around Internet consultancy or use of Internet to promote parties and ideas. In terms of investments all one would need would be time, broadband connection and access to free blog creation (which is there in 100's).
I feel, in this time of downturn, people should explore this business model and who knows, in times to come we might have an Indian Google or Yahoo of political campaign creation and promotion.
In times to come this trend will continue and scale up in magnitude. In India there are innumerable tech geeks, Internet aficionados, who have great mastery over blog creation, writing, social media usage, who can surely utilize their skills to promote political parties and individuals in a focused manner.
There could be a cohesive business model around Internet consultancy or use of Internet to promote parties and ideas. In terms of investments all one would need would be time, broadband connection and access to free blog creation (which is there in 100's).
I feel, in this time of downturn, people should explore this business model and who knows, in times to come we might have an Indian Google or Yahoo of political campaign creation and promotion.
India Elections with Google, Yahoo, and Internet
Close to the heels of yahoo, google has also announced the launch of a website for Indian elections. This truly goes on to show, that elections like cricket, is becoming a good tool of monetization, for a lot of companies, with Internet brands like Yahoo and google, leading the flock. And why not, if we look at the kind of money being pumped in by political parties, unofficially people say that a single general election entails spending to the tune of whopping USD 2-4 Billion.
Online campaigning with social media, blogs, twitters, is truly the hall mark of this general election, heralding a new era of campaigning, aimed at targeting the "youths" and other people, for who, Internet is a way of life and primary source for gathering information.
Obama's election campaign can be seen as a watershed in the usage of web in political campaigns. Well, it would be unfair to compare in anyways, US with India in terms of Internet, defining users opinion, but still, in times to come, this medium, will be an integral part of all political campaigns.
I would not be surprised to see all our representatives having a blog address, on their cards, and rustic MLA's and MP's taking a lesson or two on Internet and its nuances.
This could be a good business model for budding entrepreneurs, to start up consultancy and Internet political advisory firms. The target audience will never be bereft of cash:)
Online campaigning with social media, blogs, twitters, is truly the hall mark of this general election, heralding a new era of campaigning, aimed at targeting the "youths" and other people, for who, Internet is a way of life and primary source for gathering information.
Obama's election campaign can be seen as a watershed in the usage of web in political campaigns. Well, it would be unfair to compare in anyways, US with India in terms of Internet, defining users opinion, but still, in times to come, this medium, will be an integral part of all political campaigns.
I would not be surprised to see all our representatives having a blog address, on their cards, and rustic MLA's and MP's taking a lesson or two on Internet and its nuances.
This could be a good business model for budding entrepreneurs, to start up consultancy and Internet political advisory firms. The target audience will never be bereft of cash:)
Tuesday, March 31, 2009
Yahoo! India launches special site for general elections 2009
Hi, Folks I found this piece of release informative for all my readers who wants to have an overview on the ongoing general elections in India.
News:
Yahoo! India, the leading Internet company, announced the launch of a new site focused on providing users with up-to-date information on upcoming 2009 general elections. Users can access all the election updates on elections.yahoo.in
As India gears up for its biggest parliamentary elections this summer, Yahoo! India’s elections site aims at creating an involved and an informed voter. With various political parties and leaders already using the Internet as a medium to reach out to voters, these elections are also about catering to a large online audience. elections.yahoo.in offers the best of election content through various features and tools.
Apart from being able to view the latest news updates, the elections site will let users share their opinions and updates on various leaders and constituencies during elections, thus help in making an informed choice. In order to cater to a large section of youth, several of whom could be voting for the first time, the special elections site also focuses on educating them on the importance of casting their votes.
Updates on election schedules, expert analysis, online polls, discussion forums, opinions and photos would be some of the other key features on the site. As the site evolves, Yahoo! India will also include interesting features like Manifesto Comparisons (a user can compare manifestos of various political parties) as well as comic strips on various news and updates during the tenure of the elections.
News:
Yahoo! India, the leading Internet company, announced the launch of a new site focused on providing users with up-to-date information on upcoming 2009 general elections. Users can access all the election updates on elections.yahoo.in
As India gears up for its biggest parliamentary elections this summer, Yahoo! India’s elections site aims at creating an involved and an informed voter. With various political parties and leaders already using the Internet as a medium to reach out to voters, these elections are also about catering to a large online audience. elections.yahoo.in offers the best of election content through various features and tools.
Apart from being able to view the latest news updates, the elections site will let users share their opinions and updates on various leaders and constituencies during elections, thus help in making an informed choice. In order to cater to a large section of youth, several of whom could be voting for the first time, the special elections site also focuses on educating them on the importance of casting their votes.
Updates on election schedules, expert analysis, online polls, discussion forums, opinions and photos would be some of the other key features on the site. As the site evolves, Yahoo! India will also include interesting features like Manifesto Comparisons (a user can compare manifestos of various political parties) as well as comic strips on various news and updates during the tenure of the elections.
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